Blue Zones

Blue Zones is a wellness and longevity company that uses evidence-based practices to help communities and individuals live longer, healthier lives. Through community-based initiatives, partnerships, and consulting, it applies principles from the world’s longest-living populations to promote healthy lifestyle values at both the individual and community levels.

This set of posters was created as part of a marketing campaign for Blue Zones Project Scottsdale. The goal was to produce three variations that conveyed the overarching messaging of the poster (i.e., Blue Zones’ approach to food and nutrition), included a call-to-action prompting readers to make a healthy, Blue Zones-inspired meal choice, and aligned with the brand guidelines. I created one variation featuring the target avatar, one featuring a Blue Zones-style meal, and one featuring both the avatar and a meal — to test which messaging would resonate most effectively.