Cirque Physio

Cirque Physio was founded by Dr. Jen Crane, a physiotherapist and athletic trainer specializing in injury prevention and performance optimization for circus artists. She offers a variety of services and products, including her popular MyFLEX customized flexibility training program.

This logo project was part of a larger rebranding campaign for both her main business, Cirque Physio, and her MyFLEX product. The goal was to create a series of modern, playful, and adaptable logos and logomarks in her brand colors that could be flexibly used across her website, social media accounts, and merchandise.

The final logo features a custom line-drawing illustration inspired by a photo of the client and a modified logotype.