BIT Cold Brew

BIT Cold Brew is an eCommerce brand in the food and beverage niche that sells signature decaf cold brew filter packs directly to consumers. Their product offers benefits such as improved sleep, reduced anxiety, zero calories, and no added sugar.

These graphics were created for the company's first social media (Meta) ads campaign, which ran during Q4 2024. The brand provided its own guidelines, so the goal of this project was to design ads that appealed to their target audience—primarily women ages 28–45 who love traditional cold brew but struggle with the anxiety and other negative side effects often associated with it.