Sauna Sauce

Sauna Sauce is an eCommerce brand in the health and wellness niche, offering unique skin and hair care products for sauna enthusiasts. Their products are vegan, cruelty-free, and made in the USA. Their signature product, Sauna Sauce, is a body lotion designed to enhance the sauna experience, promoting faster muscle recovery, improved blood circulation, higher heat endurance, increased sweat, and more.

I created these graphics as static advertisements for Meta as part of a social media campaign that ran from Q4 2024 to Q2 2025. The goal of the campaign was to highlight the product’s benefits and clearly communicate that it is a body care product. Inspired by the bold, graphic style of the company’s existing brand, I took an editorial approach to the design, keeping the product front and center while using typography as a central element to visually showcase the product’s key features.