The Golden Yeast

This project was the final assignment for a Typography course completed as part of my Graphic Design degree at Community College Vermont (CCV). The goal was to create a custom logomark for either a real or imaginary business and develop a series of related materials that the business could use.

For my project, I chose an imaginary bakery called "The Golden Yeast." I aimed to create a dreamy, opulent aesthetic inspired by stories of the land of milk and honey. I designed a menu, a sticker, and a custom wrapper dieline, along with a custom pastry bag, which I printed and assembled for demonstration. The final product included a flexible logo and logomark that could be adapted across all materials.