To Do List Beauty

To Do List Beauty is a small eCommerce brand in the beauty and skincare niche. They specialize in products formulated for sensitive skin and sell original items manufactured in Korea. These graphics were created for the company's first social media (Meta) ads campaign, which ran from Q4 2024 through Q2 2025.

The campaign highlighted their three signature serums and their cleansing water. Their products claim to fade acne scars, hydrate the skin, and reduce wrinkles. The goal of this campaign was to create ads that could compete with major skincare brands such as Glow Recipe and Drunk Elephant, targeting a similar demographic—women ages 20–35—but from a sensitive-skin perspective.